A researcher who speaks the language of decision-makers
Luna Paladino is a PhD candidate in Strategy and Innovation at COPPEAD/UFRJ, where she investigates how knowledge-intensive organisations reshape their business models in the face of generative AI — including when the technology challenges the creative identity of their teams.
That investigation does not stay on paper. It becomes classes, workshops and keynotes: the same research rigour, translated into practical criteria for business, technology, legal and leadership teams.

PhD candidate in Strategy and Innovation, COPPEAD/UFRJ. Research on generative AI and business model transformation.
Keynotes, workshops and teaching for companies, festivals and executive programmes, from first literacy to AI governance.
Creator of IA EM JOGO, a corporate training board game on responsible artificial intelligence.
What sets the work apart
Takes AI out of hype and fear
The audience leaves able to tell what the technology already delivers from what is still a vendor promise.
Turns recent research into practice
Current academic evidence, presented in business language and applied to the daily work of the people in the room.
Puts governance on the table
Responsible use, risk and regulation enter the conversation before they become a problem — with roles, criteria and process, not loose principles.
Instituto Oncoclínicas
Course “AI for healthcare professionals”.
Casa Firjan
Course “Artificial Intelligence Tools”.
COPPEAD / UFRJ
Post-MBA in Applied Artificial Intelligence.
Evidence-based AI
An original online programme for people who want to read, assess and apply artificial intelligence based on evidence rather than hype. Taught in Portuguese.
Hotmart platform · taught in Portuguese